Toronto 2026 Details

$197 + HST = $222.61

Class Dates:  Thursday - Sept 10, 17, 24, Oct 1
Time: 1:00 pm - 3:00 pm
Location: 1 Sparks Ave., North York

Learn Answer Engine Optimization (AEO)— in our 4-week, in-person program where you write and publish the long-form articles and FAQ architecture that ChatGPT, Claude, Perplexity, and Gemini pull from when someone asks about your market.

Your next client is asking AI about about Real Estate right now. 

Sixty percent of adults now read an AI-generated summary in their search results.

Which means the shortlist is being built before anyone visits your website, reads your reviews, or watches a single video reel. A buyer types "Who should I talk to about downsizing in Toronto?" and gets an answer — a real answer, with names in it.

The question is whether one of them is yours.

Right now, for most agents, it isn't. Not because they're bad at their job. Because nothing they've published is structured in a way a machine can read, understand, and quote.

This Is Not a Social Media Class. No reels. No captions. No hooks. No posting schedule.

You'll leave with articles you wrote this month that are still working for you in three years.

Social media content expires. A reel has a 48-hour life, and then you start over. A properly structured article answering "What should downsizers in Toronto consider before selling?" is still being pulled into AI answers next spring — and the spring after that.

 What You Actually Build

🔍 The Research — What Your Market Is Really Asking

People stopped searching in keywords. They ask full questions, in complete sentences. We do a deep dive into the questions your buyers and sellers are actually typing. 

✍️ The Articles — Structured to Be Quoted

There's a specific architecture that makes content citable: the question as the title, the answer in the first 40 words, sub-questions as headings, local data with your interpretation attached. It isn't complicated, but almost nobody does it — and it's the difference between content that exists and content that gets referenced. You write three, and you publish them.

❓ The FAQ Architecture — The Piece Nobody Builds

This is the highest-return asset in the whole discipline, and it's the one your competitors skip. Not a generic "what's your commission" page — a strategic, hyperlocal answer structure that follows your articles, feeds the next ones, and matches exactly how AI systems retrieve information. Question in, answer out, nothing left to guess.